Nicci + Lu began with a simple love of beautiful childhood toys and meaningful play. What started as a passion for timeless dolls and thoughtfully designed doll clothing quickly grew into a boutique dedicated to helping families find special pieces their children will treasure.

As a mother-led small business, Nicci + Lu was created with the belief that the toys children play with should encourage imagination, creativity, and kindness.

Every doll, outfit, and accessory in our store is carefully chosen to create magical moments of pretend play — from dressing dolls and caring for them to creating stories and adventures.

Each order is packed with love and sent to families who value beautiful, meaningful play.

We carefully curate dolls, doll clothing, and accessories that inspire nurturing play and creativity. At Nicci + Lu, we believe dolls are more than toys — they help children develop empathy, imagination, and confidence through storytelling and role-play.

Our boutique specialises in high-quality dolls and doll clothing designed to fit 34cm dolls, including beautiful collections loved by families across Australia.